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Digital Luxury Branding – Online Course

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Digital Luxury Branding – Online Course

Introducing DLB by Learnathon, an e-learning collaboration for the Luxury Industry

When it comes to shopping, there is a very specific market for luxurious items. This applies to both the suppliers and customers, as they mutually coexist with each other's help. As one might expect, there is fierce competition in the market pertaining to different luxury items as well. To gain an edge over their competition, companies and producers do what we call 'brand promotion' to hype up their products and make them appear more desirable than their counterparts flooded across the market. However, marketing and branding a product is not as simple as it sounds. There are tons of frameworks and processes involved, to a point where it is now an entirely different profession. To maximize profits and optimize businesses, many people are taking luxury branding courses that help them devise a fool-proof method to market and profitably sell their products. Many business owners themselves are taking a luxury management online course in an attempt to boost their businesses.

Jewellery marketing has come a long way in the past decade. There was a time when buyers visited the physical jewellery stores and selected jewelry that looked good on them. The jewellery buying process has become far more complicated. Today, buyers are not just looking for unique and beautiful jewellery pieces, but are also looking for a brand that sells an experience Today, people are conscious of the brands they deal with , and it is crucial for jewellery business owners to create a buzz around their brand in order to gain brand reputation and attract loyal customers. It is the only way for established and traditional jewellery brands to bring in more customers through their doors. The positioning of your brand in the market using the right strategies for jewelry is essential if you want to survive in this highly competitive market. Because of this, luxury business management is no longer a game of profit and loss, but a war involving multiple brands at a global level. When it comes to jewellery, companies are not just selling their designs, but also their brands. This has come to a point where the brand name proves to be more expensive than the actual design of a piece of jewellery. 
People often try to market and increase the brand value of their products on their own. On a few rare occasions, they luck out and are successful in their endeavours. However, mostly these people suffer huge losses as branding and marketing require a smart investment of both time and some amount of money. Different kinds of businesses should have a different approach on how to spread their brand name and increase the value of their products. Our luxury brand management courses cater to this need of the hour by training individuals to approach marketing and branding systematically and fool-proof. Our luxury brand marketing course covers the entire spectrum – from how to build a keen social media presence to how to build a solid customer base by appealing to the interests of the masses and predicting trends. That is why luxury branding courses online are becoming so popular in recent years. 
Do you want to learn more about luxury branding for jewellery and promote your jewellery business in the right way? Our luxury brand management online course can streamline your online and offline branding strategies to make them effective. Our comprehensive luxury brand management courses will provide a boost to your branding efforts for your jewellery and luxury business. Enrol for our luxury brand management short courses online and get access to a comprehensive and well-researched luxury branding insights and curriculum designed by experts and professionals having a global clientele. Understanding various social media platforms is ideal for luxury brands. A thorough understanding of design communication and usage of mass branding tools are vital to the success of prominent jewellery brands globally. During the personal branding online course, you will learn how brand value is created in luxury businesses along with the different jewellery social media campaigns and strategies required for it.
At the end of our luxury branding courses, you will have a good understanding of the different platforms you can use for luxury branding and know-how to yield actual and measurable results. The digital branding course’s scope is to enable individuals with the skill set needed to take their jewellery business to the next level or become employable in the luxury jewellery industry. Our brand management course is an ideal course for anyone looking to break into the luxury branding industry. It is an excellent opportunity for people to expand their knowledge of the luxury branding industry and learn different ways to use it to their advantage. It is also important to note that having a luxury brand management degree can also open another career opportunity for you – to become the marketing head or director of any luxury brand. There are tons of companies who are looking for efficient people who have undertaken luxury management courses to take care of their branding and marketing. All in all, a luxury brand management online course from our institute can help you become an expert at marketing and branding. It will instil within you a sense of professionalism and help you gain a better perspective on how the market works and what a customer truly wants. What you later do with your newfound professional and unique skill-sets is up to your interests and desire. 

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About Digital Luxury Branding:

Digital Luxury branding is required for any company or an aspiring brand selling premium products or experiences. This Digital Branding course is for those businesses. When it comes to shopping, there is a very specific market for luxurious items. As one might expect, there is fierce competition in the market pertaining to different luxury items. To gain an edge over their competition, companies and producers do what we call ‘brand promotion’ to hype up their products and make them appear more desirable than their counterparts.

How do luxury branding courses provide value?

Jewellery marketing has become complex. Today, people are conscious of the brands they deal with. So, it is crucial for jewellery business owners to create a buzz around their brand in order to gain brand reputation and attract loyal customers. The positioning of your brand in the market using the right strategies for jewelry is essential if you want to survive in this highly competitive market. Thus, luxury business management is no longer a game of profit and loss, but a war involving multiple brands at a global level. When it comes to jewellery, companies are not just selling their designs, but also their brands. Our luxury brand management courses cater to this need of the hour by training individuals to approach marketing and branding systematically and foolproof. 

Our luxury brand marketing course covers the entire spectrum – from how to build a keen social media presence to building a solid customer base by appealing to the interests of the masses and predicting trends. That is why luxury branding courses online are becoming so popular in recent years. 

Why must you opt for Learnathon’s DLB course?

Our luxury brand management online course can streamline your online and offline branding strategies to make them effective. This comprehensive luxury brand management course will provide a boost to your branding efforts for your jewellery and luxury business. Enrol for luxury brand management short courses online and get access to comprehensive and well-researched luxury branding insights and curriculum designed by experts and professionals having a global clientele. Understanding various social media platforms is ideal for luxury brands. A thorough understanding of design communication and usage of mass branding tools are vital to the success of prominent jewellery brands globally. During the personal branding online course, you will learn how brand value is created in luxury businesses along with the different jewellery social media campaigns and strategies required for it.

Takeaways of this course:

At the end of our digital luxury branding courses, you will have a good understanding of the different platforms you can use for luxury branding and know-how to yield actual and measurable results. The digital branding course’s scope is to enable individuals with the skill set needed to take their jewellery business to the next level or become employable in the luxury jewellery industry. Our brand management course is an ideal course for anyone looking to break into the luxury branding industry. It is also important to note that having a luxury brand management degree can also open another career opportunity for you – to become the marketing head or director of any luxury brand. There are tons of companies who are looking for efficient people who have undertaken luxury management courses to take care of their branding and marketing. All in all, a luxury brand management online course from our institute can help you become an expert at marketing and branding for your jewelry business. 

Why Learnathon?

Learnathon is specially curated to cater the revolutionising Luxury Industry. We bring to you a time efficient learning platform that you can access anytime and anywhere! Upgrade your branding game with us by smart learning and by being updated with the current trends.

  • Learn Anytime, Anywhere
  • Self – Paced Learning
  • Ready to use Social Media and Email marketing template. Just Plug n play
  • Practical Case studies with in-depth analysis
  • Networking platform to brainstorm ideas
  • Continuous learning with access to subsequent updates to the course
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Helped 100+ startupsc
over 25 countries
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Experts that have trained Students from over 25 countries
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Courses for Luxury / Jewelry industry

Alumni Speak

“Digital Luxury Branding is a very relevant course for anybody in the luxury product space. For an owner, or a manger, even if you hire a digital marketer, this course makes you understand the strategies and various platforms that you need to follow for your brand to get the most out of your marketers.”
Rohit Kanodia
“The Learnathon initiative comes at a perfect time as the Industry is in dire need to become organised and steer itself through this digital revolution. Bringing together a community of learners, accessible on the go has much value than one would pay for, this is truly a great contribution by the founding collaborators.”
Parshv Shah

Launchpad For Your Career In Gems & Jewelry

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Curriculum

Module 1: Introduction to Digital Marketing for Luxury Brands

  • Understanding how digital marketing is different from digital branding,
    specially in the luxury sector. Knowing different digital channels, its
    effectiveness and an overview of how to go about this course.

Module 2: Strategy for Luxury Branding on Digital Channels

  • Branding without strategy is like driving with your eyes closed!
    It can be extremely dangerous for your brand. In this module
    we teach you how to creating an effective strategy for your
    brand, competitive analysis, budgeting, finding the right target
    audience along with understanding their buying patterns.

Module 3: Social Media for Luxury Brands: Instagram

  • Pick any luxury brand and you will see that they have a
    strong foothold on this platform because they know how
    important it is to #beonthegram! Learn all about using
    Instagram to promote your brand, generating content and
    increasing awareness and sales.

Module 4: Social Media for Luxury Brands: Facebook

  • We all have used Facebook for various reasons -uploading the
    latest pics as our profile picture to actually stalking someone!
    But now learn how to use this multifunctional platform to build
    your brand and to soar it to new heights of success.

Module 5: Social Media for Luxury Brands: Youtube

  • Remember the time when you couldn’t stop binge watching random videos on YouTube? Relatable right? But today, YouTube is not only a source of entertainment, it is a tool used by luxury brands for branding and content marketing. Learn all about this platform and how you can use its features to tell the story of your brand in the most appealing way possible.

Module 6: Social Media for Luxury Brands: Twitter

  • Twitter is one of the most impactful platforms as information spreads like wildfire on it! Learn how twitter is used by major luxury brands to up their branding game and how you can do
    the same for your brand.

Module 7: Third Party Channels (Influencers)

  • All of us have seen influencers on our feeds promoting a new brand every other day. Understand how to use this channel effective to promote your brand. Learn how to connect with the right influencer and negotiate with them for your brand.

Module 8: Promotion Strategies for Luxury Brands

  • There are so many digital channels that can make it overwhelming to start your branding. In this module, understand various online promotion strategies and the key to understanding how to get people to notice and buy the things you are selling

Module 9: Search Engine Optimisation for Luxury Brands

  • Doesn’t it surprise you how google predicts the exact thing that you were searching and shows it to you on the very first page. This is where SEO comes in. Learn about search engine’s
    way of indexing, crawling, keyword analysis and ranking to grow your brand without paying a dime!

Module 10: Search Engine Marketing for Luxury Brands

  • What if someone told you that your brand can come within the top 3 results without the efforts of SEO. After statistically placing your brands across various platforms, you can literally notch it up
    on the google ranking. Learn all about it in this module.

Module 11: Reporting Tools to Build and Review Your Strategy

  • Now to put a cherry on the cake, you can boost your online presence by using various tools such as google analytics, google adwords, google trends etc. In this module learn how to use such reporting tools to up your branding game.

Module 12: Technology & Design

  • Luxury business websites cannot look like random e-commerce sites. They should be able to showcase exclusivity. You will get an understanding of successful website designs integrated with
    powerful email marketing campaigns to trigger brand awareness and sales.

Module 13: Case studies of successful campaigns

  • See it for yourself how successful luxury brands are actually executing their campaigns. Analyse them and finally create your own path to a successful brand.